performing Marketing technology at a real estate mortgage banking corporation

Role
Marketing Technology Intern

Timeline
June to August 2023

Team
Corporate Marketing Department

Skills
WordPress, Yoast SEO, Microsoft Excel, Project Management, Data & Content Management, Tagging, Research

Berkadia

COMPANY OVERVIEW

Berkadia is a major commercial real estate mortgage company with offices in 59 cities across 10 regions in the U.S. and India. They provide services like investment sales, mortgage banking, and loan servicing. Each city has a specialized team of agents focusing on sectors such as Affordable Housing and Hospitality. Berkadia aims to lead in thought leadership within these industries.

KEY PROJECTS & IMPACT

During my time on the Marketing Technology team, I contributed significantly to the migration and redesign of Berkadia’s website. My efforts included heavy-lifting tasks required for the website revamp and collaborating with professionals specializing in website building, marketing strategy, and SEO.

  1. Website Redesign and Migration: Assisted in the comprehensive overhaul and migration of Berkadia’s website to a new server, collaborating closely with web development, marketing strategy, and SEO specialists.

  2. WordPress Management: Gained proficiency in WordPress, managing security through administrator controls and utilizing various plugins for enhanced functionality.

  3. Admin Spreadsheet Project: Organized and streamlined user data access through Excel to ensure data security and integrity.

  4. Tagging and Optimization: Optimized tags for Berkadia’s extensive database of reports, insights, and blog pages, facilitating easier access and searchability during migration.

  5. Merchandise Inventory: Conducted a thorough inventory of client merchandise on Berkadia’s internal website.

  6. Biography Auditing: Reviewed and optimized over 300 agent biographies for brand consistency, internal linking, and SEO.

  7. Location Content Creation: Developed and optimized content for 59 location pages to improve search engine visibility.

  8. SEO Analysis and Reporting: Learned to use the Yoast SEO WordPress plugin and provided detailed SEO recommendations for Berkadia’s web pages.

My contributions resulted in improved searchability and user experience, brand consistency, and enhanced website security and efficiency.

New friends and mentors made <3

#BeBerkadia mugs and merch!

My intern feature for #NationalInternDay!

REFLECTION

My internship at Berkadia provided me with hands-on experience in web development, SEO, and marketing technology. I played a key role in the successful migration and redesign of their website, enhancing its security, usability, and searchability. Overall, I am super grateful for every mentor and peer that I met through Berkadia’s career development programs. This experience has equipped me with meaningful relationships and valuable skills and knowledge that I am excited to bring to future opportunities!