Academic Projects
During my time at Cornell University, I embarked on a diverse array of projects that allowed me to explore and integrate my passions for Marketing, User Experience Design, and Business Analytics. Each project, from strategic brand analysis to innovative business models, reflects my commitment to tackling complex challenges with creativity, analytical rigor, and a deep desire for learning.
AEM4550: Economics of Advertising | TV Advertising Analysis on The U.S. Beer Industry
Beers taste so similar, yet How do large beer corporations differentiate their endless products to consumers? We used Excel, ChatGPT, and quantitative advertising concepts to extract insights from a TV advertisement spending database, providing an analytical presentation on trends in beer advertising.
Spring 2024.
HADM4880: Brand Management | Comparative Brand Analysis, Tylenol vs. Equate
Why do different pain-relief medications with the exact same active ingredients cost up to five times more? This question led me to analyze Tylenol and Equate, two acetaminophen products, and how their branding strategies lead to price disparity.
Spring 2024.
HADM4770: Advanced Business Modeling | Conference Viability Analysis Tool
Built a user-friendly forecasting model for a hypothetical event management company, utilizing advanced Excel features, such as dynamic referencing, offset match, nested logical functions, arrays, conditional formatting, macros, scenario analysis, and pivot tables.
Spring 2024. (P.S. I love Excel.)
HADM4410: Strategic Management | Strategic Proposal for Spotify to Build an In-House Distribution System
Proposing a strategic recommendation for Spotify to perform vertical backward integration. Includes: Industry Value Chain, Porter’s Five Forces, Differentiation and Pricing Strategies, VRIO, Value-Added Test, Contract Test, and Platform Business Strategy.
Spring 2024.
HADM4990: Integrated Marketing Communication | Sky Rock Sedona Integrated Marketing Campaign Proposal
Partnered with Remington Hotel Group to pitch “Rock Your Oasis,” a 360-degree marketing campaign for Sky Rock Sedona. This brand-awareness initiative aimed to attract guests by highlighting the local natural beauty, encouraging relaxation, and promoting self-exploration. Includes experiential, influencer, and website marketing, UGC, and more.
Spring 2023.
HADM3650: Persuasive Communication | Proposal on Standardizing Task Force Recruitment at Four Seasons
Hypothetical corporate business proposal tackling Four Seasons’ internal career advancement processes. Designed professional reading deck following standard business guidelines.
Spring 2023.